What happens after an event is just as important as the initial planning and execution. When you reach the end of your event, ask yourself these key questions: Were the overarching goals of the event realized? Are your attendees looking forward to next year? If relevant, was the fundraising goal achieved?
If appropriate for your audience, sending a post-event survey can help you assess event outcomes. The university’s preferred survey tool is Qualtrics. For events specifically, Wufoo is also a great form builder.
Tip: Sending a communication post-event is your guest’s final memory and a last opportunity to reinforce your event goals. Options include:
- A personalized note or email from the event owner or host
- A link to event photos or videos
- A call to action
- A bulk post-card mailing
